Tag Archives: high-performance Unity Homes

The Seeds of Sustainable Entrepreneurship: Finding Your Way in a Turbulent World

Hannah Grimes lecture

This is the keynote speech I gave at the Hannah Grimes Center’s 8th Annual CONNECT Event in Walpole, New Hampshire, celebrating the connections between business, local economy and community.

I posted this video here because I think it is valuable to understand not only the 40-year history and evolution of Bensonwood and the genesis of our off-site manufactured, high-performance Unity Homes. I also underscore where we are going as a company and more importantly, the value of sustainable business, even when facing the tough reality of yet another “Hoosac Mountain” in the craft of business.

My speech, “The Seeds of Sustainable Entrepreneurship: Finding Your Way in a Turbulent World,” also touches on themes of unreasonable perseverance, the rewards of working without a “Plan B” and the value of entrepreneurs working under the “useful delusion” that their undertakings are easily achievable, and not at all risky.